La Bottega: A Story of Love and Cooking
In the winter heart of Bevagna, Assù’s Bottega becomes a suspended space where mother and daughter rediscover intimacy, slowness, and warmth. In this ancient and familiar place, their hands move together through recipes, smiles, and confidences, as Assù and her daughter preserve a tradition made of simple, genuine gestures, turning time into a shared embrace.
The Holiday campaign La Bottega tells a story of everyday connection that unites generations through care, listening, and silent presence. Fabiana Filippi chooses this space as a symbol of the essential beauty of human bonds, showing how a wooden table can become a refuge where relationships deepen and every gesture becomes memory, root, and continuity.